Debenhams Beauty Press Day:

A Glamorous Winter Wonderland

Transforming London’s Ice Tank venue into a contemporary Winter Wonderland, we worked closely with our lovely clients to help Debenhams celebrate their Beauty Press Day with style. The event showcased an amazing array of Christmas beauty gift ideas as well as fantastic treatments for the guests. With only one day to make over the venue, we intended to show off this impressive collection of products through simple, elegant styling and decor.

Incorporating both contemporary Christmas decorations such as giant baubles and retro paper hanging snowflakes, we created a unique Winter event. Plinths and lit pigeon hole display units were installed and excellently exhibited the vast collection of beauty gifts, as shown in the picture below. Adorned with glitter, gifts and baubles, we fashioned stunning product arrangements. Vinyls were used throughout the space promoting the event through #debsbeautybuzz. The white space glowing in pink light was also decorated with Christmas trimmings creating a girly, glitzy and glamorous experience that was a perfect match to the Debenhams Beauty Card branding.

Further spoiling the guests was a fabulous sweetie table. It was a great addition including a sweetie topiary tree and a cake pops display. The bespoke pink tiered arrangement that held a mixture of edible lipstick, nail varnish, eye liner and eye shadow pops was a big hit! Best of all, they are tailor made to suit the theme of any party!

This special Winter Wonderland exuded both beauty and indulgence and was the perfect way to pamper and inspire guests before the Christmas season.

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