the brief

VENUE: St Martins Lane Hotel

EVENT: Press Launch

GUESTS: 200

OBJECTIVE
To create an experiencial product launch.

CONCEPT
We wanted to bring the brand to live and create a salon environment for the guests to enjoy. This needed to be a clean cut, contemporary and trendy space within an already uber trendy hotel, in which we could promote the launch of Tresemme’s new products.

RESULT
By using Tressemme’s corporate colours we created a superb trendy, monochromatic design. Soft contrasting furnishings situated in the central area of the space really complimented the look we were trying to achieve.